To continue my series of articles on helping new business owners let’s talk about Facebook Shop. Since you already know how to create a Facebook Business Page, it’s time to start selling through it. Today’s post is ideal for Shopify beginners.
Facebook Shop lets you advertise and sell your products through Facebook.
78 percent of American consumers have discovered retail products to buy via Facebook (Kleiner Perkins, 2018).
The survey suggests that more than half of America has used Facebook to actively look for products, with the majority of people discovering new products on Facebook’s News Feed, Pages, and Groups.
They say you should be where your customers are, and Facebook is the right place to be, not only to communicate with your customers but also to give them a convenient way to purchase, without even leaving their favorite social network.
Besides, if you already have a Facebook Business Page, you might as well use all the opportunities it gives.
I hope it’s clear now why you need Facebook Shop. But can everyone use it? Facebook has its own requirements for business owners.
Who can set up Facebook shopping?
If you meet all those requirements, let’s talk about how to set it up.
The Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising and track the actions people take on your website.
You can use the pixel to:
To install Facebook’s Tracking Pixel:
Now let’s move on to Facebook Shop itself and how to connect it.
IMPORTANT NOTE: Facebook needs to review your store, so you cannot start this process while you have a ‘coming soon’ page up. Your store needs to be published.
The good news for Shopify store owners is that Shopify has already thought of everything and made the setup extremely simple.
If you go to another page or accidentally close the page after Step 2, don’t worry. You can always return to the settings by going to your Shopify admin (Sales Channels section) and clicking Facebook Shop.
Once you are in Shopify Admin on the Facebook sales channel:
Done. Now the most important thing is to get a message from Facebook that your shop is reviewed.
After Facebook has activated the Shop section on your Facebook Page, you can publish product collections to Facebook, create special collections just for Facebook, or hide individual products from being shown on Facebook.
All this can be done by going to Admin > Sales Channels Section > Facebook Shop > Publishing.
Products that you make available here, will then appear on the Shop section of your Facebook Page.
In the future, whenever you make changes to a product in Shopify, like updating the price, photo, or description, this will be automatically synced to Facebook.
Now you can successfully sell your products on Facebook. I hope this guide was useful and brought you more sales.
If you have any questions or something doesn’t work, feel free to message me on Facebook.